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Case Study: Strategy Report for Norwest Territories (NWT) Tourism

The Northwest Territories is a land that has never been tamed. Larger than all but a handful of sovereign nations, it’s where Canada’s biggest river weaves through an empire of peaks. It’s where herds of caribou darken the horizon. Where... Continue Reading →

Exactly what policies are regulating China’s live-streaming platforms?

Live-streaming has gained its momentum in China since as early as 2015. It is estimated that there are nearly 200 online live-streaming websites in China, with the total user population of more than 200 million. Popular platforms could have hundreds... Continue Reading →

How difficult is it to obtain the License for running live-streaming platforms in China?

Last week, China's State Administration of Press, Publication, Radio, Film, and Television released new regulations over the country's booming live-streaming industry. The new regulations require operators to have the License for Publication of Audio-Visual Programs through Information Network (《信息网络传播视听节目许可证》) in order... Continue Reading →

Western Union Launched Promotional Campaign for WeChat’s U.S. Users

International companies, including instant messaging giants, are getting more and more interested in learning from WeChat’s success in monetizing its messaging service. While WeChat’s number of oversea MAUs is unclear and it is growing more slowly than Facebook Messenger, it demonstrates stronger abilities to turn messaging and user engagement into cash.

Mafengwo Gives Online Travel Planning a Social Twist

As more Chinese tourists are opting for independent travel over package trips, travel social network Mafengwo is on hand to help them plan their trips, handle logistics when they get there, and most importantly, record their experiences for the world to see.... Continue Reading →

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